We work with the values of inspiration, creativity, intelligence and integrity.
“Light up your passion” promoted the launch of “Temple” showrooms with a set of three television commercials. The main idea rested upon the impact of light in our daily professions and life.
In “Light up your passion” first TV commercial, the ballet couple dances passionately under the lighting effects that frame their movements. It is the light that makes them feel deep emotions.
The second TV commercial “Light up your passion” features a famous cellist and his passionate interpretation of intense music. Cello is a soulful instrument, so human and that is why we chose specifically this music category. The light in stage becomes an endless source of inspiration.
The third TV commercial “Light up your dreams” features a young and beautiful girl with a charming smile. The message given is: light brings us closer turning dreams into reality, lighting up fragments of happiness…
“Light up your passion” campaign was developed by chief creative and content producer of Albaelettrica, Genta Druga and script supervisor and production manager, Redvis Mazi, a young and promising film director.
Video is our powerful form of communication. Through videos we provide to you and extra way of assessing our products. They allow you to see how our light fixtures move or work, thus we give extra information for all of you who want to buy. Remember, it’s the little details that make the difference.
We are trying to convey rich information and deliver emotions, emotions that only our lighting fixtures can provide.
This is our powerful way to show, instead of tell, what our products are all about. Check out now our video amusing collection of unique lamps.
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